Next Ubuntu will get a new software center:http://www.ubuntuvibes.com/2011/08/screenshots-and-video-first-look-at-all.html
Looks good and professional. I think this is the correct way to go if you want Windows user to try out Linux in general.
Nothing wrong to learn how the terminal works and so but this is a leap forward.
I hope they succes with Ubuntu 11.10, if it be a failure with lot of bugs I think the interest for Linux in general will decline and specially for Ubuntu.
So I hope they will deal with the Unity desktop also make it better and more polished. The option for "Ubuntu classic mode" will dissapear in 11.10
Maybe the most important Ubuntu release ever.